California – June 23, 2021
– Ayara Inc is excited to announce the expansion of its advisory
team with the addition of Ronald Maples as an advisor. An accomplished entrepreneur,
Ronald brings more than 18 years of audit experience that includes his stint at PwC’s
National Professional Services and as a FASB Practice Fellow.
Often recognized for his robust knowledge and implementation expertise in revenue
accounting systems, his efforts on ASU 2009-13, “Revenue Arrangements with Multiple
Deliverables” and ASU No. 2009-14, “Applicability of AICPA Statement of Position 97-2 to
Certain Arrangements That Include Software Elements” are widely acclaimed.
While extending a warm welcome to Ronald Maples to the Ayara family, COO Srinivas
Vemuri said, “We are delighted to have Ronald join the advisory team. Ronald is a proven
executive who has a track record of building and managing high-growth organizations. He
will be a great asset. We look forward to Ronald’s insight and oversight as we continue to
bolster our product that brings operational efficiency to our customers.”
For more than 10 years, Ronald followed the entrepreneurial route offering revenue
consulting and advisory services. Before venturing into entrepreneurship, he drove multi-
fold revenue growth for an industry-leading security software company McAfee.
In his words, “I am excited to join the Ayara team. While there are several different revenue
recognition software in the business community, I have seen no other solution that provides
the front-end revenue visibility that Ayara provides. Without the need to install a full-ERP
system, Ayara provides a company’s salesforce with revenue insights before a quote is ever
closed. The ability to follow a proposal from quote to booking to revenue recognition
provides the management with significant operations insight, not just accounting
Ayara gladly welcomes Ronald Maples to the team.